BotF Correspondent covering the big issues in regional and country Australia.
Author: Cyril D
Hands, Shirt and Sweat
Just saw this on the cricket… Great new campaign from VB – “Hands, Shirt, Sweat” http://vimeo.com/53301001 [CD: Vimeo restricts it from being embedded. Apologies.]
It’s No VB Orchestra
Occasionally the big thinkers and creative genius’ from big ad agencies like Goodyear Stickleback and Bunsen Burner get things really right and make ads that move you in ways you never thought possible – think VB Orchestra and Tooheys Draught …
Falling on Your Sword
In recent years Carlton United Breweries “fiddled” with the recipe of the 158 year-old Aussie legend that is Victoria Bitter. Changes were made to the taste, the label – the Victoria Bitter name was dropped in favour of just “VB”, …
The Very Many Varieties of Beer
A fantastic piece of artwork for the wall of the bar (or Cantina). Click to view larger version.
The Real Euro Crisis – Beer Prices
via The Eureka Report The price of beer has risen sharply over the past decade in many troubled euro zone nations. On an index starting at 100 in 1996, the average price of beer for consumers has rocketed in Spain, …
QR Code Beer
QR Codes are a funny thing. Personally, I think done right – they’re very useful. Problem is, most brands don’t know how to use them and often they fall very flat. Guinness thankfully have used them very well in a …
Big Heads and Sharks
“Beer has been around in one form or another for over 8,000 years. During some periods in history it was the safest thing to drink.” – this is the greeting on the Philosophy page of the Burleigh Brewing website – …
Timesheet Beer
It’s well documented that this correspondent has a pathalogical hatred for completing timesheets. JWT Brazil is not an office I’ll be moving to anytime soon as their timesheet system is linked directly to the beer fridge. Imagine this on …
Stella Artois v Newcastle Brown Ale
Gotta love it when brands go head to head – espeically if one’s being a bit of a knobjockey. This outdoor “ambush” by Newcastle Brown Ale in the US is some great work by Droga5. Subnote: Chalice [noun] 1.Ecclesiastical. a. a cup for the wine of the Eucharist or Mass. …
Excuse Me, Monteith’s, There’s a Twig in My Cider
A very clever stunt from a relatively small brewer in NZ. The idea is from one of the smartest ad agencies going around. When consumers find a dead mouse or body part inside their food, it generally causes a lot …
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