Cheeky Blonde – not tonight (or ever)

As an early adopter of low-carb beers, I am loathe to lower the boom so quickly on new entrants to this market. I must, however, lower the boom on a beverage that has traded too much on single entendre marketing and the low carb trend, whilst forgetting that the beverage has to be more than just potable to warrant a repeat visit.
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Cheeky Blonde is potable, but that is it. It has no discernable taste and eating brussel sprouts is probably more exciting. A cliched label (see accompanying photo) with a lipstick bottle top should also not be enough to overcome a complete lack of taste. Good luck to the Kiwis responsible for brewing this for having a crack, but hopefully the Australian public is not so gullible.

Avoid at all costs.