BotF Correspondent covering the big issues in regional and country Australia.
Author: Cyril D
First Beer in Space
On May 27th, 2011 Natural Light (from the Anheuser-Busch stable) officially became “The First Beer In Space”. [Information below via YouTube] Two of Natty Lights Facebook fans, Danny and Rich, came to us with an epic idea to make …
That Calls For A Carlsberg
Nothing ever calls for a Carlsberg, but this is about as close as it gets. via: The Inspiration.com
The Publican
As chief app correspondent for BotF it’s often my duty to cast an eye over something that’s a little different in the beer space – much like the recent review of Piss by bladdamasta. Well in this case the app …
Flying Pigs and Mountain Goats
Most Sundays are quiet affairs spent at home with family and friends with perhaps a sojourn to the beach with the kids. But this past Sunday wasn’t just any old run-of-the-mill Sunday. There was a game of Rugby going on in Auckland, …
Cheers to Free Beers!
This month’s Foursquare check-in promotion from 1st Choice Liquor is worthy of note:
I Owe You A Beer
Whilst researching ideas to market a beer with origins at St James’ Gate in Dublin I came across the following ideas from the Miami Ad School for Heinekin. Both executions are clever and given today’s technology very achievable. The Invite …
Beer Fridge
How many can the BotF tick off from this selection? via: The Awesome Blog
What’s Cool Now: Beer Ice Cream
In the summer, few things bring more joy than beer and ice cream. It seems like destiny that the two should hook up. A group of buddies in Atlanta discovered their calling by accident when someone spilled a bottle of …
Work Beer
From the pages of Why Didn’t We Think of This? comes Work Beer. WORK Labs, a Virginia-based advertising/design/branding agency has brilliantly created their own beer, making us all wonder why we didn’t think of it first. WORK Beer was the …
Happy Birthday David Ogilvy
Today marks what would have been the 100th birthday of the father of modern advertising, David Ogilvy. One of David’s most famous campaigns was for Guinness. As it was for Rolls Royce, the Guinness work was honest and relevant. Still …
back of the ferry 