On May 27th, 2011 Natural Light (from the Anheuser-Busch stable) officially became “The First Beer In Space”.
[Information below via YouTube]
Two of Natty Lights Facebook fans, Danny and Rich, came to us with an epic idea to make Natty the first beer in space.
The spacecraft was launched via weather balloon. The ascent took about 2hrs rising to an altitude of 90,000ft+. The Aluminum Fullcan spacecraft landed 60 miles from the launch site and took Danny and Rich 2hrs to locate by GPS (due to the rural area of the landing that offered poor reception). The event was a complete success and Natty Light officially became The First Beer In Space (edge of space)…what we like to call the Nattmosphere!
The spacecraft was composed of a styrofoam cooler carrying the first beer (full beer) in space on board, a GPS tracking device, an HD video camera pointed at another (empty) can on the outside of the ship (It’s the can you see in frame).