The Buddy Cup

Budweiser Brazil has been at it again… The Buddy Cup (not a sexual position) comes with a QR code and built-in chip that connects it to your Facebook profile, so every time you toast some rando [sic] at a Bud-sponsored event, they gain instant access to your Facebook life.

Because the world needs another uselessly hi-tech advertising innovation, and because the bar for being Facebook friends these days needs to be even more like blinking at a stranger passing on the street.

Brought to you by Agencia Africa, which was also responsible for Bud’s less idiotic magazine ad that doubled as a vinyl record.