Recently bus shelters around Sydney have been adorned with pictures of two stubbies of beer – Arvo 51 and Arvo 34. The brewer has been exhorting the public to buy and try both and vote for their favourite. I can’t recall a 6 pack with 3 stubbies of each variety.
At the risk of encroaching upon Cyril Dickthorpe’s blogging turf – the vote is in and the brewer is blaming the public for the survival of Arvo 51 and the demise of Arvo 34. To be honest, I couldn’t arsed voting for either. Each were innocuous – cold, wet, alcoholic – so I wouldn’t affected either way by the result of the ballot. A big campaign by a big winemaker (they make the wine version of Fosters – Yellowtail) hoping to become a big brewer.
I believe they have also done a deal to become Coca-Cola Amatil’s brewer once their non compete clause (with SAB Miller/CUS) is up so safe to say they are going to become a very big brewer very quickly.
agree .. why go to the massive expense, time and energy to produce yet another bland addition to that already exhausted varietal , which CUB seem to dominate … VB Raw, Carlton Natural, Carlton DRY , pure Blond , Pure blonde naked , etc etc … crap beer , crap name …. we told our rep to keep walking ….
Having tried both I voted for option 3 – none of the above.
[…] at making a beer, with various degrees of success and scope. We’ve seen the blokes that make Yellow Tail and a small vineyard on the Mornington Peninsula put a variety of beers. Seppelt is a household […]