Commercialising one of the most sombre Australian holidays is a challenging and insensitive thing to do. Here’s how VB’s ad agency came up with their Raise A Glass Campaign. A Rational Fear is a satirical comedy collective from Australia.
Tag: VB
Hands, Shirt and Sweat
Just saw this on the cricket… Great new campaign from VB – “Hands, Shirt, Sweat” http://vimeo.com/53301001 [CD: Vimeo restricts it from being embedded. Apologies.]
It’s No VB Orchestra
Occasionally the big thinkers and creative genius’ from big ad agencies like Goodyear Stickleback and Bunsen Burner get things really right and make ads that move you in ways you never thought possible – think VB Orchestra and Tooheys Draught …
Falling on Your Sword
In recent years Carlton United Breweries “fiddled” with the recipe of the 158 year-old Aussie legend that is Victoria Bitter. Changes were made to the taste, the label – the Victoria Bitter name was dropped in favour of just “VB”, …
Hite and devices to check beer temperature
This correspondent spent the last few days in Brisbane and there’ll be more on that later. Ambling home one evening, I passed a small Korean cafe/restaurant intriguingly called Petit Paradis Cafe. It beckoned me in with its Hite advertising light. …
back of the ferry 